Market research is a valuable tool for small and medium-sized enterprises to minimise the risk of a product launch. It also helps to create and develop a relevant portfolio of products and is a vital tool in product development.
When it comes to marketing, emotional appeal campaigns are your secret weapon to getting into the hearts and minds of prospective customers. I'll share with you my tips to making the most out of your emotional campaigns while staying true to your brand image.
So, how can you make sure you’re building your emotional marketing strategies around the right feelings?
Crack open a dictionary or thesaurus, and you’ll find literally hundreds of words describing the different emotions we experience each day. Surprise, excitement, apathy, overwhelm. How do you combine all of those different things into an emotional marketing definition that informs your team?