Strategy based qualitative
and quantitative research analysis

At Sequeira Consulting, we understand that our clients need to stay updated with continuous transformations taking place in the marketplace.

Regular market research and analysis would keep them updated about the competitive scenario. This is the mantra to strengthen business growth.

Thus, our research analysis is always directed to deliver desired results to our widespread clientele. Not seen as consultants, but team members.

What Is Qualitative Research?

- Qualitative research uses examination, analysis, and interpretation to discover underlying meanings and patterns of relationships in a manner that does not involve mathematical models.

- Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern it.

- The qualitative method investigates the why and how of consumer behavior, not just what, where, when.

- Two of the main tools used to conduct qualitative research are the focus group and the in-depth interview.

- In a focus group, participants are asked about their perceptions, opinions, beliefs, and attitudes toward a specific product, service, concept, advertisement, etc.

- Usually this takes place in an interactive group setting where participants are free to talk with one another.

- In an in-depth interview, researchers conduct a one-on-one discussion with the participant to explore their perceptions in detail.

Regardless of what type of research marketing managers conduct,
their ultimate goal is to understand and predict consumer behavior.

What Is Quantitative Research?

Quantitative research is defined as the systematic empirical investigation of social phenomena via statistical, mathematical, or computational techniques. It requires collection of enough data points to conduct valid statistical or mathematical analyses.

Its objective is to develop and employ mathematical models, theories, and/or hypotheses about phenomena. At its core, quantitative research is used to identify patterns and predict behavior. This type of research is used in business, marketing, and in social sciences such as psychology, economics, sociology, and political science, and, less frequently, in anthropology and history.

Testimonials

What our customer say

About us

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The heart of Cadence is our people and their passion for improving patients lives. Our senior staff members have over 100 years of collective industry tenure including in-house biotech and pharma experience and external vendor support. This gives us unique subject matter and operational insight to assist our clients. Their deep expertise in a wide variety of functional areas results in powerful strategic thinking with a practical, real-world mindset. At the end of the day, we think you’ll feel their passion for delivering tangible results that uniquely impact your success and the patients that you serve.

Alicia Donnelly